Kjeldsberg coffee sales are on the rise, yet it is still the coffee that most people pick up and look at - before they put it nicely back in the shelf. We were given the task of ensuring that even more people put the bag in the shopping cart by redesigning the packaging range. To begin with, we adjusted the information hierarchy and category color coding, making it easier to choose the right type of coffee when placed in shop shelves. The solution became a revised design with a cleaner look and communication. In addition, we shortened the text copy and simplified all infographics.