Smoi restaurant wanted to inform the cutomers around the area of Mandal that they have a brand nwe pizza menu. The menu was launched during the summer season, a season where the locals and tourists spend a lot of time hunting another local delicatesse - the crabbe. We came up with the idea of painting a clear message on approximately 50 crabbes, telling people to come to Smoi if they where tired of seafood. The crabbes where then deployed in popular diving areas around Mandal. The ones that found the crabbes would be awarded a freshly baked pizza from the restaurant.