Denofa is a non-GMO soy crushing plant located in Fredrikstad, Norway. Æra Innovation has facilitated a innovation process together with a selected group of employees at Denofa. The process targets new ways of developing and strengthening Denofas vision: To build a strong and sustainable Denofa for future generations and society, both nationally and globally. Rood Design worked closely together with Æra Innovation in presenting all process findings in one commemorable product. A magazine that would be used as evidence of a successful process and a reminder of what is to come.