EMPET is a chain of veterinarian clinics located in the eastern part of Norway, who recently changed their brand name from Dyreklinikkene to EMPET. As a part of the name change, Maverix developed a communication concept that would strengthen the brand and build awareness among their target audience.
Rood Design partnered with Maverix in visualising the campaign through striking photography and an illustrative typographic language. Each pet had their distinct sound translated into a message that would inform about the name change.