Rikstoto offers a wide range of sports betting services, all related to horse racing. One of their main offers is Rikstoto Eksperten, which is a webservice that provides betting tips from a range of horse racing experts around Norway. Our task was divided into two parts. First we looked at ways of improving their old webiste, by optimizing and simplifying the navigation and simplifying the steps you go through when placing a bet. Secondly we used the insight when redesigning their new website. The overall visual look had to appeal to their current client base as well as appeal to their a new and younger target audience. The website has not been realised.
Agency: McCann Oslo Role: Web Design Client: Rikstoto