TINE Melkerampa
The brand experience is present in every single touch point, from the visual identity and interior to the package design.
Our task was to create a brand store for TINE, Norways largest producer of dairy products. Working in close collaboration with Inne Design, the central element of the Melkerampa store concept came to be “Hjemme hos TINE”, reflecting the experience of coming home to a friend who always has a spare chair at the kitchen table with coffee on the stove. The long table acts as the centerpiece to the store, inviting visitors to take a rest in between shopping. The informative design on the cheese signs on the shelves is reflected in the digital solution and takes on the task of informing about the brand to new generations.